Product-led Growth Program · Free

How it works

Learn each growth concept, practise it on real data, then apply it to your own product.

Learn

The full growth funnel

12 chapters of in-depth lessons, from PMF and scalability to acquisition, retention, monetisation and growth strategy.

Practise

On a real company's data

Each concept comes with a hands-on exercise on a real company's growth data, plus 100+ quiz questions to strengthen your concepts.

Apply

To your own product

Diagnose your product's funnel, pinpoint the one lever holding growth back, and plan the experiments to fix it.

Then

Apply it at work

Use the chapters and templates whenever you hit a new growth challenge, with a PM community to lean on.

Why is it free right now?

Free for a limited time, till 31 December 2026

The Product-led Growth Program is the most popular and most-referred program in pmcurve’s history, and normally sells for ₹15,000. In the AI era, product-led growth is now a foundational skill for every PM.

So for a limited window, till 31 December 2026, we’re giving it away free, no card needed. After that, free access closes and the program returns to ₹15,000.

Deepak Singh, Founder · pmcurve

Outcomes

The abilities and judgement you'll walk away with, across the full funnel.

A model for growth

The ability to map a product's whole funnel and see which lever actually moves the needle.

Product-market fit judgement

The understanding to tell genuine PMF from a mirage, and the confidence to judge when a product is ready to scale.

Confidence with acquisition

The confidence to plan acquisition across paid and organic channels, grounded in real economics.

Retention instincts

The ability to get users to value, build lasting habits, and keep them retained.

A read on churn

The judgement to spot at-risk users early and understand how to win them back.

Monetisation know-how

A clearer understanding of how to position and monetise, so growth becomes revenue.

Who it’s for

For anyone responsible for growing a product.

Growth & product managers

PMs who own activation, retention or revenue and want a systematic model instead of scattered tactics.

Founders & builders

Founders who need to find PMF and build repeatable, compounding growth loops for their product.

Marketers moving into growth

Marketers and analysts stepping into product-led growth who want the full-funnel picture.

Prerequisites

None, this program starts from first principles
Helpful: some exposure to a product, startup or growth role
Comfort reading basic product metrics
Curiosity to apply frameworks to a real product

Curriculum

Fifteen chapters across the full growth funnel, plus recorded cohort sessions. Tap any chapter to expand.

01Introduction to Growth Program

What product-led growth really means, and how to approach it systematically.

02Holistic View of the Product

How to see a product and its growth as one connected system, end to end.

03Necessary Criteria of Scalability

Why genuine product-market fit is the non-negotiable before you scale.

04Sufficient Criteria for Scalability

What else it takes to scale: monetisation and a big-enough market.

05Growth Modelling

How to model growth quantitatively and find the levers that actually drive it.

06Paid Acquisition

How to acquire users profitably, and where the product itself drives acquisition.

07Growth Levers of Retention

How to diagnose and fix the activation gaps that quietly kill retention.

08Habit Formation

How habits form, and how to make a product genuinely sticky.

09Engagement

How to deepen engagement across the user lifecycle.

10Identifying & Managing At-Risk Users

How to spot users about to churn and win them back.

11Product Marketing

How to position and monetise so growth turns into revenue.

12Growth Strategy

How to tie every lever into one coherent growth strategy.

What’s included

Everything you need to grow a product, completely free.

In-depth lessons

Every chapter as a detailed lesson, with assessments to test yourself. Past-cohort recordings are not included in the free access.

Growth frameworks & templates

Ready-to-use models for acquisition, activation, retention, monetization and GTM.

Natura, a live case study

Solve the growth problem of Natura, a virtual company, with real data, applying every concept hands-on as you learn.

Playground quizzes

100+ quiz questions to strengthen your concepts.

Certificate on completion

Earn a certificate when you complete the program.

Alumni reviews

Real alumni of Deepak’s Growth program.

★★★★★

A gold mine for anyone looking to grow in product and growth, every framework paired with real company case studies. Thanks to the skills and confidence from the program, I landed a senior PM role at one of my favourite companies.

PPPankaj PandeySenior Product Manager · Acko

★★★★★

I’m already applying the frameworks in my organisation. Deepak broke down complex concepts simply, and I’ve become far more confident approaching problems. My relationship with data has improved.

AGApoorv AggarwalPlatform Product · Atlassian

★★★★★

From acquisition and activation to retention and product-market fit, this course gave me a much deeper understanding, practical and full of real examples. My mindset changed significantly, it truly was transformative.

AAAnjali AroraProduct · ALLEN Digital

★★★★★

From growth modelling to habit-forming customer experiences, every lesson was packed with actionable insights that reshaped my approach.

ASAditya Kumar SrivastavaProduct Manager · PayU

★★★★★

Plenty of resources exist online, but bringing them together with the right context is where the value is. It’s given me the tools to navigate growth-phase products far more confidently, by far the best use of my weekends.

MRMitul RakshitSenior Product Manager · HDFC Life

★★★★★

I started with no clue what growth meant, coming from a sales and marketing background. Two years on, Advanced Growth and Product Sense & Strategy have changed how I manage stakeholders, focus on the right problems, and tie product KPIs to business goals.

APAbhishek PuvvadaSenior Product Analyst · Photon

★★★★★

My thinking and approach to the problems I work on at Beatoven.ai have been shaped by Deepak’s newsletter, course and playground. His advice, ‘do the boring things because no one else will’, has been life-changing.

RDRonak DevadigaGrowth Lead · Beatoven.ai

★★★★★

The last couple of months have helped me structure my thought process around product growth, the growth model, PMF and much more, all in a way I can actually apply.

VJVikrant JainProduct Head · StockEdge

★★★★★

In the sea of PM resources, many of them theoretical, Deepak keeps his approach pragmatic, to the point of being applicable to work the very next day. Great case studies from Indian and global players.

AJAnubhav JhaProduct Director · IKS Health

★★★★★

Our team won the Capstone: double Zomato’s GMV for the year. It was pure, real learning, and by the end it felt like we were genuinely leading Zomato’s growth charter.

GGGunjan GuptaProduct Manager · Cars24

Deepak Singh Founder & Product Leader Founders and execs are questioning the value of PMs in India right now. pmcurve is an initiative to make sure product management thrives.

The program creator

Meet Deepak, the program creator

Born and raised in a remote village in Bihar, education has been a transformative force in Deepak’s life. In 2021 he launched Growth Catalyst; in 2022 he wrote and published Tech Simplified for PMs and Founders (70,000+ copies sold in print).

He has worked at large and small organisations such as Flipkart, upGrad, and Unacademy, solving problems as both a user and a revenue-growth, platform, data, and AI leader. Most recently he was Senior Director of Product Management at Unacademy, where he led the user-experience charter end-to-end. Today, he is building AI agents for the US healthcare industry.

Start free LinkedIn Profile