Product Sense & Strategy · Free

How it works

Learn each concept, pressure-test it on real cases, then apply it to your own work.

Learn

The full craft of product sense

11 modules of in-depth lessons, from user research and psychology to strategy, design, launch and systems thinking.

Practise

On real case studies

Pressure-test each concept on rich cases like Reliance, Swiggy and Booking.com to sharpen your judgement.

Apply

To your own work

Take the frameworks straight into your job, from your next PRD and roadmap to everyday product decisions.

Why is it free right now?

Free for a limited time, till 31 December 2026

Product Sense & Strategy isn’t just another course, it’s the starting point for every PM. Strong product judgment comes first, whether you want to become an AI-native PM, master growth, or crack interviews. In the AI era, when anyone can build, product sense is now a foundational skill for every PM.

It normally sells for ₹15,000, but for a limited window, till 31 December 2026, we’re making it free. After that, free access closes and the program returns to ₹15,000.

Deepak Singh, Founder · pmcurve

Outcomes

The abilities and judgement you'll walk away with.

Sharper product sense

The ability to make the right product calls under uncertainty, and to know why they’re right.

Spot opportunities, fast

Strategic thinking to spot product opportunities, and to master a new domain and form your own thesis within weeks.

Deep user insight

Minimal, sharp research plus behavioural psychology, so you understand users, and people, in far less time.

Creative problem-solving

Nine methods to unlock your creativity and reach non-obvious, innovative solutions.

Systems & critical thinking

Systems thinking and frameworks for critical, Nth-order thinking about consequences.

Roadmaps & alignment

Build roadmaps that are hard to say no to, and master stakeholder alignment and presentation.

Who it’s for

For anyone who wants to make better product decisions.

PMs sharpening product sense

PMs who want to make consistently better product decisions, in any domain or company.

PMs prepping for senior roles

Anyone preparing for PM interviews or a step up into senior and leadership roles.

Founders & aspiring PMs

Founders and aspiring PMs who want strong product thinking from first principles.

Prerequisites

None, this program starts from first principles
Helpful: some experience in a product or founder role
Comfort with everyday product concepts
Curiosity to apply frameworks to real cases

Curriculum

Eleven modules across the full craft of product sense and strategy. Tap any module to expand.

01Foundations: Product Sense and Strategy

What product sense really is, how to measure PMF, and the skills that make a great PM.

02User Knowledge

How to size the real market and run research that uncovers true user needs.

03Behavioral Psychology

Why users behave as they do, and how to design for it, with the B=MAT model, habits and biases.

04Product Strategy

How to evaluate any market opportunity with the Six Strategic Questions.

05Product Strategy II

How to pick the right segment and a genuine right-to-win.

06Problem Solving & Creativity

How to frame the real problem and solve it with critical, creative thinking.

07Crash Course in UI/UX Design

How to judge design objectively and collaborate well with designers.

08Creativity & Executive Presence

How to generate original ideas and lead with executive presence.

09Launch

How to define an MVP around the riskiest risk and launch with sharp positioning.

10Courage, Agency & Communication

The mindset and communication that separate exceptional PMs.

11Systems Thinking

How to anticipate second-order consequences and design resilient products.

What’s included

Everything you need to build sharp product sense, completely free.

In-depth lessons

Every module as a detailed lesson, with assessments to test yourself. Past-cohort recordings are not included in the free access.

Real case studies

Deep cases, Reliance, Swiggy, Booking.com and more, broken into repeatable patterns.

Frameworks & templates

The 6Q strategy lens, GAPS research, B=MAT and more, ready to use.

Certificate on completion

Earn a certificate when you complete the program.

Alumni reviews

Real alumni of Deepak’s Product Sense program.

★★★★★

I believed product sense could only come from experience. Deepak broke it into components, user empathy, domain knowledge, problem-solving, strategy and mindset, and showed exactly how to improve each.

GDGaurav DubeyProduct · Atlassian

★★★★★

Hands-down the best professional learning program out there, online or offline. It stands out for its genuinely modern pedagogy and high-talent cohort.

AKAnkit KulshreshthaCo-Founder · Tryangle 42 Labs

★★★★★

Even after globally branded PM courses, this rekindled my curiosity. The learning is human, never a content loop for social media, and I progressed in interviews and communicate my product thinking far better.

RBRahul BhiseSenior Product Manager · Flipkart

★★★★★

Deepak brings the foundational essence of how to approach building and managing a product, 0-to-1 or scaling, and I apply the learnings at work each day.

VKVinay KempaiahSr Product Manager · Walmart Global Tech

★★★★★

Deepak’s cohort was a catalyst in my product thinking, a lot of structure and clear takeaways to apply to my daily job.

SVSorabh VijSenior Product Lead · Flipkart

★★★★★

In the sea of PM resources, many of them theoretical, Deepak keeps his approach pragmatic, to the point of being applicable to work the very next day.

AJAnubhav JhaProduct Director · IKS Health

★★★★★

Over three months I went deep on industry analysis, problem identification, prioritization, user research and MVP development, the core skills for building products from zero to one.

TGTushal GuptaProduct · Cars24

★★★★★

Deepak’s sessions were insightful and the cohort discussion was rich. The learning happened in the sessions and the Q&As alike, and I thoroughly enjoyed every bit of it.

PSPrateek SrivastavaSenior Manager, Products · Capgemini

★★★★★

Unlike courses that stay theoretical, this one is practical and hands-on. You gain two invaluable resources: Deepak and his community. Take the course.

DMDilip MandadiDirector of Product · Salesforce

Deepak Singh Founder & Product Leader Founders and execs are questioning the value of PMs in India right now. pmcurve is an initiative to make sure product management thrives.

The program creator

Meet Deepak, the program creator

Born and raised in a remote village in Bihar, education has been a transformative force in Deepak’s life. In 2021 he launched Growth Catalyst; in 2022 he wrote and published Tech Simplified for PMs and Founders (70,000+ copies sold in print).

He has worked at large and small organisations such as Flipkart, upGrad, and Unacademy, solving problems as both a user and a revenue-growth, platform, data, and AI leader. Most recently he was Senior Director of Product Management at Unacademy, where he led the user-experience charter end-to-end. Today, he is building AI agents for the US healthcare industry.

Start free LinkedIn Profile